Become more competitive by establishing a cash culture_

Where your cash is going determines where your business is heading. 

Prior to COVID-19, a cash culture was not a priority – businesses were looking at growth, top line, profitability and the PNL: instead of focusing on liquidity matters which (if ignored) can become drivers for business failure. 

Many large organisations including the government perceive working capital, cash and liquidity as functions that remain the responsibility of the finance team or CFO’s. 

However,  that is not the case. Read More